popup does well: Unique design that matches the website. M What this popup does well: The countdown timer is a good way to increase the sense of urgency. Very nice, unique design. This high level of cart abandonment can be seen as an opportunity. The offer is not highlighted enough. What could be optimized, or A/B tested: The coupon code should only be visible after the customer has clicked on the button to accurately measure conversions. The image guides your eyes to the value proposition (by the shoes pointing to the bubble).